Posts tagged marketing
Rocking Too Hard
2 years ago
Activision’s Guitar Hero series, which was insanely popular in living rooms, bars and some of the better retirement homes across America just a few years ago, has come to an end. After a sharp decline in sales, the whole business unit is shutting down for good. So, how did such a popular, lucrative franchise come to an end after only six years in production? Market oversaturation.
When I picked up my first plastic controller for the original Guitar Hero in 2006, I sacrificed class, friends, family and basic hygiene just to spend more time with it. When my pseudo bandmates and I heard that a More >
