E-tiquette: It’s about the conversation
4 years ago
OMG. LOL. TTYL. S.O.S.! Let’s face it – we’re living in an age where the English language is being butchered beyond recognition. While the world’s most widely spoken language limps along into the 21st century, it’s important to remember that building community– and connections – starts with simple conversation.
The Radicati Group projects that by 2009, workers will spend 41% of the workday managing E-mail…ugh. In-boxes are more overcrowded than ever, so you’ve got to communicate effectively to rise above the noise. Help is apparently on the way– researchers from Intel, Microsoft and More >
Walk Before You Wiki
4 years ago
Wiki’s are all about building community – fast. The name comes from the Hawaiian word for quick – and since 1994, when the concept was launched that’s what it’s all about.
As a way to reach and build a community, wikis work. Because readers can interact with each other, building upon other people’s work in near real-time they offer a great way to engage, educate and enlighten – all important efforts in reaching and influencing audiences.
So, it sounds like a great idea, right? But companies looking to enter the wiki-world – especially one outside the four walls need to be aware. Do your More >
Bring in Da Noise!?
4 years ago
I was on Linked-In last night, and someone asked how to make the most of a trade show – when the CEO is coming and wants to feel the buzz — but all the paid-for opportunities are sewn up. Time is ticking.
It made me think about how easy it is to get distracted at shows, and other ‘big-money’ events , and put too much effort into the wrong targets. In this case, the audience is the CEO – the guy needs to know more about his CEO: what he really wants, and how to make him happy. Starting with that conversation is the easiest – and best – way to get the CEO off his back – and ultimately
More >News releases as graffiti on the Internet wall
4 years ago
SEO guru Bill Leake said something interesting about news releases at the recent SEO Meet Up – a monthly get-together for people invested in mastering how to drive top Google rankings.
Everyone knows that the audiences for news releases go far beyond the media – in some instances, the reporters are almost an afterthought. Crafting an SEO-savvy release is one of the most straightforward – and least expensive — ways to organically boost a company’s ranking.
As P.R. 2.0 continues to evolve, SEO’s marriage to PR will continue to strengthen. Perhaps one day PR and SEO will merge to a point where More >
A little goes a long way…
4 years ago
A recent example from a client (who shall be nameless) whose sales and exec team members only had business cards – as a way to save money.
Think about it this way – every time any employee shares their business card – it’s free advertising. And the good you will gain from treating everyone as equals with just something as small as a token adds incrementally to cultivating employees who are satisfied and are more willing to go the extra mile for the organization.
– By Susan Bassett
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