Making Market Noise – and “News” – to Reach the Right Audiences
4 years ago
One thing I’m seeing more of today is the evolution of the news release – beyond informative or noisy to becoming effective as a starting point for new conversations with a new audience.
It used to be that PR firms pumped out run-of-the-mill releases to promote a new product, or announce the new vp. These can be effective for creating buzz, and visibility. But not necessarily as an actual tool for the sales team.
If I were to ask your sales team if they thought that the one person they want to buy your products read your news releases – I’d lay odds that the answer would be a resounding
More >Ah, Email.
4 years ago
I promised myself that I would go email free for 24 days of my sabbatical. I lied.
I managed to sneak my crackberry out of the office, before our IT maven could deactivate it. By day 2, I was sneaking a look at least once a day. By day 7, I checked email every night.
I didn’t answer many, but only because I was taken off of most work-related distribution lists. But I did figure out why I had been so drained. Just skimming hundreds of –‘there-could-be-something-useful-in-there’ emails takes a real toll on the eyes, if not the soul.
Now, I never intend to be one of those More >
So who takes sabbaticals, anyway?
4 years ago
I just came back from my first sabbatical in 26 years of working. I almost bailed out. It could have been scripted: 6 weeks before departure-day, a crisis erupted. (Severe enough to make me think I ‘needed’ to be here.)
There are 4 reasons I ended up going:
1) I stayed local, and could swoop in for an EMS search-and-rescue if truly needed.
2) I knew from painful experience that the meetings/crises/whatever which seem so urgent at the moment fast fade into oblivion.
3) I learned – mostly from 3 years in Alaska – that the things you do, not the day-to-day work, are what you More >
Securing the Keynote
4 years ago
Getting that coveted keynote at one of the industry’s major events just got even more political. Not only must you be a recognized industry leader through conventional channels – the online communities need to know who you are and care about you, too.
That’s where you’re starting to see agendas being formed – that’s where the talk is – (like Interop)
So if you’re contemplating ways to work your way up the speaker food chain – whether it’s just getting your first slot or moving from the last panel on the last day to primetime – here are some tips:
- Post, post, post – about the topics you More >
Leveraging LinkedIn: A New Twist
4 years ago
LinkedIn has long been seen as a great place for job searching, filling open positions and finding partners. And it’s no secret that for PR people it’s a great source of intelligence about reporters and analysts – very useful in helping clients successfully engage.
But recently we found a new twist on the LinkedIn story. One of our clients benefited when a reporter who posted a query to his LinkedIn community — looking for sources for a story. A client’s partner recommended the company’s new product – and voila, the client was interviewed for a story in CSO.
Sure , there’s lots of ways More >
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