Millennials: who needs ‘em?
4 years ago
Yesterday’s WSJ carps about millennials and how they want more pay, more flexibility, more responsibility and don’t want to work hard. I don’t buy it.
The Journal puts these newbies at 7 to 28 years old. While none of our staff are in middle school, we’ve got a few who graduated college pretty recently. They’re great: smart, committed, hard workers – and ready to be challenged.
Yes, they want explanations. They crave new challenges. They want praise. So what?
They like to be asked for their opinion. Who doesn’t?
They like flextime. Who doesn’t?
Yeah, sometimes they cry. Ok – truthfully, More >
Are PR budgets growing? Being cut?
4 years ago
For the most part, it’s too early to know – since most companies don’t finalize their marketing plans for another few weeks.
Industry buzz is asking whether cutbacks are coming, prompted in part by a widely circulated presentation from Sequoia Ventures to its portfolio companies, telling them to cut hard, fast and deep. It also advises raising money fast, and getting to profitability even faster.
All of our clients say that PR is more important than ever, especially when we can demonstrate tangible ROI that can be linked to specific sales and marketing targets. Within the scope of PR, of More >
Twitter’s B2B Payoff? Getting a Start….
4 years ago
I was at a Worldcom conference in Montreal last month, and Twitter was the hot topic.
The opinions were varied; some say it’s a waste of time; while most said it delivers, at least sometimes. It’s interesting, diverting, vain, and when done right, a great business tool. During Hurricane Ike, Home Depot posted “tweets” broadcasting which stores still had chain saws and wet/dry vacs. It was community at its best; and it drove sales.
3 Million and Counting
Twitter is exploding, though a lot of the users aren’t yet posting. It’s so fragmented, of course, that having even 3,000
More >Social Media Spending and Economic Downturns
4 years ago
What’s going to happen to social media spending when the downturn becomes a deep chill?
So far, social media is still proving itself for most B2B companies, primarily with toes-in-the-water and a basic assumption that the ROI will come. How will it change if the market heads south, and more people are, frankly, unemployed?
Will it drive spend? That’s one of 4 questions Forrester’s social media analyst Jeremiah Owyang asks in a recent post. And how long will companies pay for brand, if they can’t quantify the ROI?
It’s worth reading, and the comments are flying in. The jury’s out on
More >Wiki-Sabotage
4 years ago
What happens when your Wikipedia page gets hacked? The dirty data smeared one of our client’s biggest competitors – and highlighted our client’s recent wins. The victim wanted to know if our client had anything to do with it.
This wasn’t the first time, either. The first go-round was an industry blog, where someone posted vindictive comments about this same vendor.
How bad was it? Pretty bad. The company’s entry included paragraphs of damaging information, including fouled-up partnerships, competitive losses, a stream of executive defections, and mounting deal pressures.
Both
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