3 rules for dusting off your “analog” networking
1 year ago
In the tech industry, I do so much marketing and networking digitally, that face to face networking can seem foreign. Even in this digital time, it’s still important to engage in old fashioned “analog” marketing. And it’s really important to understand the line that exists between the two and modify your strategy accordingly.
I recently attended a venture capital startup/entrepreneur meetup in Cambridge and was pleased to network face to face and hear many interesting ideas. Here some observations I was reminded of:
1. Less hypeIn real life, you can’t treat every conversation as a business More >
You know the economy’s in trouble when…
1 year ago
Twice in one week, different executives used the word “scrappy” to describe their marketing approach to me.
Bring it on! Here’s one simple formula:
Create really, really compelling content. Run fewer campaigns and only those that really have juice. If you sit on data, exploit it. If you don’t, find a way to create it. It works for the media and for lead-gen.
Button down your lead-gen process. On the front end ask the qualifier: How will it generate or nurture leads? On the back end: Who’s going to follow-up, and how will they advance the conversation?
Invest in search. Get an independent More >
Facebook for B2B: How To Do It Right
1 year ago
B2B marketers are finally trying to crack the Facebook code – no surprise, since it’s second in site traffic only to Google, and presents a huge opportunity for businesses to engage with a growing audience.
With widespread perception as a consumer-only channel, those in the B2B space have been hesitant to take the leap and create a fan page. But now – lots of companies are taking the gamble and winning. Here are a few great examples of B2B companies leveraging Facebook:
The industry resource: Forrester ResearchAnalysts at research company Forrester are seen as go-to sources for business and More >
Business Travel Trends – Highlights from GBTA
1 year ago
The annual Global Business Travel Association conference, which attracts 1200 of the top players spending some $130 billion yearly on business travel – ignored the market’s downturn this week, and was happy, happy, happy.
I’m just back from this year’s event in Denver, and see four major trends relevant for product and corporate marketers:
- There’s less competition for innovation. It’s just not being funded on a large scale, creating major airspace for those that put innovation at the heart of corporate strategy. Hands-down, mobile is the word of the day. Consumer expectations continue to More >
Press Tours Still Prevail — Even in an Online World
1 year ago
Long gone are the days of fat print pubs, million-dollar launch parties and Blackberry-free vacations, but when it comes to making lasting impressions and building relationships – good old fashioned press tours still prevail.
While the rules of engagement haven’t changed all that much over the years, here are a few new-and-improved tips to keep up with the changing times:
A little ‘give-and-take’ goes a long way. Reporters need good ideas as much as companies need positive coverage. Walk in ready to offer up a few story ideas – perhaps even one that wouldn’t likely include your company. If More >
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