Marketing/Public Relations
When Do You Pitch the “Japan” Story?
2 years ago
I know there are many complex considerations shaping when and how we speak to the implications and consequences of the tsunami, especially in the supply chain, one of the areas we specialize in. At the same time, as I read the business coverage, it seems to be marked with uncertainty (which is natural at this point in any catastrophic event). There is a palpable lack of expertise and insight; the only people being quoted are manufacturers, who’ve largely shut down their production lines, and even they are not shedding much light, for their own reasons, largely related to what I suspect is a More >
The True Importance of RSA: Networking
2 years ago
Many of you may know the RSA Conference is a cryptography and information security-related conference held annually in San Francisco. And of course, security geeks, special agents and slick marketing folks will all be in attendance. With another stellar lineup including Bill Clinton, General Keith B. Alexander, Kevin Paulsen and countless vendors who are THE backbone defense for the world’s cyber system, there will be much buzz as usual.
With so much going on, attendees will learn new ideas and contemplate new trends and threats. They will gather information for investment decisions. They More >
Off-Centered PR for Off-Centered People
2 years ago
If you’ve ever seen The Discovery Channel’s “Brew Masters,” you might have detected an aura of familiarity surrounding Sam Calagione, the show’s host and founder of Dogfish Head Brewery.
About Calagione:
- “9 to 5” means nothing to him – he’s either traveling the globe in search of exotic recipes or showing off his newest brainchild at the hottest industry event.
- He’s immensely passionate about what he does, and he surrounds himself with people who are just as passionate.
- He pushes said people to the limit (there’s at least one “Wait, he wants what? By when?” moment per episode).
- He does it More >
Can PR Help You Grow? 5 Questions to Ask to Know if You’re Ready
2 years ago
With the market picking back up, companies are revving up marketing. Which means they’re thinking about PR. What used to be a postpone-able expense, now feels increasingly urgent, especially for anyone with a product or service that benefits from word-of-mouth, which is, in short, everyone.
So how do you know when you’re ready to bring in outside experts (and shell out the big bucks for it)? When are you better off just keeping it internal? Or hiring an intern?
1. Is your product really ready? The best way to find out is to have someone ask them. Don’t ask people you know. Or anyone More >
Destination: To the Cloud
2 years ago
Spend any time in an airport and you'll overhear some doozies in one-sided cellphone conversations.
My recent favorites: "That's one of our biggest value-adds," "That's an FYI," and my favorite, "We're in the cloud." Air travel pun definitely not intended.
Cringe. Beyond being annoying, I’ve been guilty of saying all these phrases, too, without realizing it until my new colleague Liz called me out on it. Apparently I "overlay" and "underlie" a lot. And talk a lot about "triggers". My husband even keeps tally on my "deliverables".
Thank god for fresh ears.
By: Megan BoyavalTwitter: More >