If a Tweet Falls in the Forest…

I’m not a picky customer – especially when it comes to restaurant dining. I used to be a waitress, so I completely understand how much of a pain people can be (once a woman told me menus were just “a list of ingredients” and so she’d be ordering her “own thing”).

But last Saturday, after an hour of dealing with snarky staffers at a popular chain restaurant, I’d had enough. I complained.

Nothing via Twitter(Comcast would’ve @replied in a flash).

Facebook? Not this time.

Phase Three: A written letter to the company headquarters. Bingo.

Three days later, I received a personal apology from the customer service director. A day after that, an envelope stuffed with coupons arrived at my apartment. Enough to treat me and a friend to dinner.

Moral of the story – Know your audience. What outlet will get you heard? There’s no one-size-fits-all. Case in point: In a world where a slew of companies monitor social media, sometimes a good old fashioned letter of complaint does the trick.

And just like that, I’m a loyal customer once more.

By: Rachel Round