Archive for July, 2010
Did Apple Bite off More than they could chew? Another lesson in expanding your customer base
2 years ago
I know what’s really wrong with the iPhone 4. I figured it out when I tried to solve my daughter’s Macbook issue.
Dramatis personae:
One 4th year college student
One 3-year-old MacBook, with a ‘lifetime’ support plan that ended last week.
The all-too-expected plot twist: Customer support? Nyet. Not unless you pony up the $49 to speak with customer service.
And here’s the connection to the iPhone 4? Once Apple decided to tackle the BlackBerry market it took on a new audience – and a new customer profile. Road warriors upgrade when they get budget, or when there’s a good reason. More >
Musical Chairs – the Corporate Ink Version
2 years ago
Let me guess – the president of your company sits in the corner office with a view flanked by VPs and managers while everyone else is part of the cube farm. Not surprising.
What is surprising is the approach Corporate Ink takes to seat assignments – the exact opposite of the norm.
Every few months the entire staff plays musical chairs – swapping desks, rooms and cube mates to keep things fresh. While some may say that it’s a pain to pack up your computer, files, picture frames and conference swag and move, I like it. It’s an interesting way to shake things up and keep the creative More >
Facebook friends at 4? Faux pas or the new norm?
2 years ago
I received a Facebook request from a four-year-old this week.
That’s right folks, Brett’s four.
Brett’s big sister (at the ripe age of 11) talks so frequently about wall postings, pictures, and her new “friends” that Brett wanted in, too. The melt-downs worked, and, his parents relented. Sure enough, a few hours later, his profile surfaced the Web – with so few privacy settings that I cringed and called his father.
As a public relations professional who frequents Facebook, Twitter and LinkedIn as a means of social interaction and a resource for client strategy – this new More >
If a Tweet Falls in the Forest…
2 years ago
I’m not a picky customer – especially when it comes to restaurant dining. I used to be a waitress, so I completely understand how much of a pain people can be (once a woman told me menus were just “a list of ingredients” and so she’d be ordering her “own thing”).
But last Saturday, after an hour of dealing with snarky staffers at a popular chain restaurant, I’d had enough. I complained.
Nothing via Twitter(Comcast would’ve @replied in a flash).
Facebook? Not this time.
Phase Three: A written letter to the company headquarters. Bingo.
Three days later, I received a personal apology from More >
A Lesson From The LeBracle
2 years ago
Last week, LeBron James made a really solid PR move
Seriously.
LeBron James went and fixed himself up with a Twitter account. He’s opened a new channel to connect with his audience, promote his brand, increase his already outrageous visibility, and help sell his sneakers and jerseys or whatever. It was a smart, long-overdue decision for arguably the world’s most iconic athlete.
And two days later, he mucked it all up with his ridiculous display, offsetting a sound PR decision with an atrocious one. With one bone-headed PR move, he dragged his image through the mud.
This story More >